Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. Thanks so much for sharing your honest thoughts with us, Jessica! All Rights Reserved. Those storylines, and other market factors, are creating new opportunities for brewers willing to try their hands at developing businesses beyond their own portfolios and brands. COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. Now, on Christmas Eve 2020, it was coming to fruition. What you need to know about Sonic hard seltzers. The level of sourness is totally out of whack, making some sips taste like pure citric acid dissolved in plain sparkling water. Shirani Jayasuriya. Contactless delivery and your first delivery or pickup order is free! "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. Product It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Count us as firmly Team Cherry Limeade. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. Your email address will not be published. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. There's no sweetness or fruit flavor, real or fake, to counteract the unrelenting acidity. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. Trew Knowledge. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. We sure appreciate you sharing your experience, Amy! The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. All your favorite SONIC flavors are now available as hard beverage! SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Luxembourg B 251465, Modern Slavery Statement We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Sour fake orange dominates this seltzer, with pineapple playing a supporting role. The pineapple notes that are present are less artificial-seeming than the orange, which may contribute to them coming across as more muted. Its sales velocity in major chain retailers is strong. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! Watch. The market is expected to grow at a 4% annual rate in 2019 and at a 2.5% annual rate in 2020. . The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. Support: https://ko-fi.com/birdstorcThank you for adventuring with us! We tried one of each, just overwhelming tin can flavor. All your favorite SONIC flavors are now available as hard beverage! Make sure to check this post about Sonic Shark Week Slush! You need relationships with chain retailers, strong distribution, and licensed brands that the American drinking public would actually reach for instead of owned-and-operated brewery brands. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. SONIC Hard Seltzer was made for any . Sonic Hard Seltzer. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. Hip2Save is a registered trademark of Hip Happenings, LLC. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. Is this the Edward vs. Jacob of our generation? Home Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. They were terrible imo. It's like if you made lemonade and just forgot to put sugar in it. Head on over here to find a retailer selling SONIC Hard Seltzer near you! Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? Crawford Smith/Mashed. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONICs iconic frozen slushes Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). I searched high and low for these and my husband finally found them and got me the red citrus pack. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. But youd be wrong. When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) We moved very fast, remembers Mossman. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Sonic hard seltzers comes in a wide variety of flavors! To learn more about SONIC Hard Seltzer and where to purchase product, visit sonichardseltzer.com. SONICDrive-In SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. 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