Orthere are a lot more blacks in America than I thought. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. Does that represent the true numbers of passengers or the target for airline passengers? I am a middle aged white woman. . It has actually made me racist somewhat. We will never be rid of it. I can assure you, you are not a racist. CTV Advertising Means Diversity. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. I dont think youre racist per se. By comparison there are aprox 4 featuring white male black female. Dont just take it! And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. It had a list of things an ANTI-RACIST can do to make amends to blacks. Just rather the observations of someone that knows more about marketing than most people. if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. And I thought I was the only one who noticed the disappearance of white males! Even more telling, the. Yes, the lgbtq is a cult. That seems to be the only recourse we have left. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Interesting, on his website there are no blacks working at his firm. Just like BLM is a terrorist group. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. Yes, I too believe this is an agenda for some, and not just in advertising, either. Look at the latest Purge movie.its about POC people running around killing White people. What if someone came out with the All White Network? Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Where I come from, the news has been doing that for years. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Its so absurd and annoying. This gap is both unsettling and unacceptable to most of today's consumers. Ditto with James Bond. Exactly everything Ive been thinking and seeing too. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. Or men like my husband who isnt lazy and isnt a criminal? Thats why I encourage people to tell these companies what they think via email and their social media pages. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. We know the key is authenticity. Thats a pretty good take, Anonymous. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? as racists. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. Do customer profiles. You can search our website for events, press releases, blog posts, and more. What she/he is doing to womens college swimming is a travesty!! I HAD EVERY SYMPTOM of DYSPHORIA! The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Lately even the truck commercials feature females with men nowhere to be seen. Are Modern Ways Of Introducing Diversity Forced? Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). You have it made! All combos you can think of. . Dove soap is perhaps the most prominent example, but there are others. The contrast between todays media and the real world is truly striking. Men, know that most women do not like this, especially Christian women. Opinion: Forced diversity is ruining your favorite forms of We watch a few shows, mostly our old favorites, with very few new ones. I am sure that for the vast majority of the UK this is not the case. When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. And who are they? If you find it annoying, its because its not representative of reality. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. Get woke, go broke appears to be ramping up as the culture war boils over. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. Amazing. It is the same with Russia, because they have no control there. . Thanks for sharing your comment and Im glad you liked the post. Ensure your marketing team is rich with diversity. Integration will only come gradually over generations. I think youre right, Kris. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. If extraterrestrials were to study the human race on Earth by searching Wikipedia, they would have no idea that White race existed, https://en.wikipedia.org/wiki/Human In Europe they didnt have a problem with a blonde male lead who was strong-looking. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Thanks for reading and taking the time to share your experiences and examples. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). So much for learning from one another through healthy dialogue and debate. I searched around and found this. So much for fairness and tolerance, yes? and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. option. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. As someone who, like you, has been down his share of rabbit holes, I agree. That is rare in RL. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. This trend is NOT about money. Authenticity is often valued more highly than forced diversity. BLM will NEVER BE SATISFIED. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. . Interesting observation, Phelan! We are in the TOWER OF BABEL! Youre right, Joey TV *is* unwatchable. Always appreciate your thoughtful comments. Amen to that Debra!!! Maybe thats the case with Gain laundry detergent? And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. Who exactly are the ads trying to reach? Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. It is self preservation! What is the rationale for this? What is going to happen to white children that are not being represented? Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. And WHY NOT a cat? The home security ads all show white male burglars. I havent noticed, but Ill be sure to listen for it now. And sorry, they were NOT rich white guys. https://en.wikipedia.org/wiki/Sister One of the best ways to portray diversity in your marketing is to use real customers and real stories. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. This is far from reality. Well, have you watched the news lately? I dont need to tell you that we live in a hyper-politically-correct society. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Oh, thank you, Anonymous. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. I call these internalized values the Five Es and they are presented here: 1. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Ive seen plenty of representation of women in hijab, though. Could black players in the NHL then foot the bill for this? This is an advertising blog, after all. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). There are over 80 commercials currently airing that feature black male white females in romantic relationships. He didnt portray Anglo-Saxon heroes very often. Im pretty sure we have the George Floyd BLM protesters to thank for this. Thanks to the Cranky one for putting this out there. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Others wield it as a club. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. Right, who are very zen, too. Theyre starting to wonder if pushing all of these agendas might just be costing them money. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. And it all just aint about a disproportionate amount of blacks in commercials. That might seem to make sense but do you know a lot of really poor Asian people in America? I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. Dont be obtuse. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. For more information about this processing of personal data, check our Privacy and Cookie Policy. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. I am completely disappointed over everything happening. But jeez, its getting worse and worse. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. Well, the fair-minded ones do, anyway. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. Forced diversity is not working for me. I agree, but like you, I think the motives run deeper than mere profits. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). I dont hear white people complaining about that. Exactly, Dave. This is a great idea, Thor. I certainly understand what youre trying to say, but the truth is . I hope advertisers read this! Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Im unapologetic and young. For some, it is a crutch. There seems to be a concerted effort among companies to replace white people with black. Just an FYI. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Because thats whos doing all the robberies . Im not talking about changing demographics. The overall ethnic skew of the marketing/advertising . I am constantly hearing the phrase Black Power, Brown Power. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. And getting worse by the day. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. How brands approached diversity and inclusion when creating Super Bowl Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? Movies and tv followed the same trend. Keep it coming. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. I never watch commercials or ads. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. 20 years from now, maybe it will be down to 30% white male. But nothing will change the culture until it happens from within. I am disgusted by all of this. Highly insulting. Down with the old, white patriarchy! or something. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. Hollywood is not making art at all anymoreits all social engineering propaganda. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) I totally agree with everything youve written here . They say there is no war on Christmas. If so, great. And that white mans burden schtick is tired old racist pap. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Actually, I was being a bit sarcastic. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) Excellent points. :p. Scratch Duck Duck Go. Walt Disney did not have a problem depicting masculine heroes. Love your post, Kinchan. Its ridiculous. Nope, youre all wet, Anon. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Its Time to Acknowledge Anti-White Racism. https://en.wikipedia.org/wiki/Brother There is no need for this lopsided depiction of blacks in ads and on tv. To that end, Tubi is actually a pretty great (and free!) The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. Amen Robert! As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. I dont see how it couldnt have. Always try to be sensitive and try to feel how others may feel. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others.
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